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Marketing gay tourism in Manchester: new market for urban tourism or destruction of 'gay space'?



Marketing gay tourism in Manchester: new market for urban tourism or destruction of 'gay space'?



Journal of Vacation Marketing 9(2): 152-163



In this paper, the case of Manchester, UK, and its marketing campaign targeted at the gay men's market are examined. The factors influencing gay men's holiday choices are discussed prior to a description of the marketing campaign. The paper explores the likely impact of this campaign upon the significance of the 'gay space' of Manchester.

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Accession: 003841057

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DOI: 10.1177/135676670300900204


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