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National tourism promotion in a classic outgoing country: why the German Government supports the National Tourist Office?



National tourism promotion in a classic outgoing country: why the German Government supports the National Tourist Office?



WTO ETC Promotion of the tourist image of European destinations on competitive international markets, Dubrovnik, Croatia, 9-10 May 2002: 83-87



This paper makes the case for supporting the German National Tourism Board (DZT), the country's national tourism marketing organization.

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