Segmenting the market of West Australian senior tourists using an artificial neural network
Kim, J.; Wei, S.; Ruys, H.
Tourism Management 24(1): 25-34
2003
ISSN/ISBN: 0261-5177 DOI: 10.1016/s0261-5177(02)00050-x
Accession: 003928657
This paper presents a descriptive analysis of neural network methodology and provides a research technique that assesses the weighting of different attributes and uses an unsupervised neural network model to describe a consumer-product relationship. The development of this rich class of models was inspired by the neural architecture of the human brain.