Section 4
Chapter 3,929

Segmenting the market of West Australian senior tourists using an artificial neural network

Kim, J.; Wei, S.; Ruys, H.

Tourism Management 24(1): 25-34


ISSN/ISBN: 0261-5177
DOI: 10.1016/s0261-5177(02)00050-x
Accession: 003928657

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This paper presents a descriptive analysis of neural network methodology and provides a research technique that assesses the weighting of different attributes and uses an unsupervised neural network model to describe a consumer-product relationship. The development of this rich class of models was inspired by the neural architecture of the human brain. These models mathematically emulate the neurophysical structure and decision making of the human brain, and, from a statistical perspective, are closely related to generalized linear models.

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