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Segmenting the market of West Australian senior tourists using an artificial neural network

Kim, J.; Wei, S.; Ruys, H.

Tourism Management 24(1): 25-34

2003


ISSN/ISBN: 0261-5177
DOI: 10.1016/s0261-5177(02)00050-x
Accession: 003928657

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This paper presents a descriptive analysis of neural network methodology and provides a research technique that assesses the weighting of different attributes and uses an unsupervised neural network model to describe a consumer-product relationship. The development of this rich class of models was inspired by the neural architecture of the human brain.

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