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Use of tourism destination channels for destination marketing: a model and case study

Use of tourism destination channels for destination marketing: a model and case study

Tourism distribution channels: practices, issues and transformations: 298-311

An overview is presented of a tourist destination system in Queensland, Australia. A model of the system is constructed which consists of 5 main elements (or subsystems): destination sub-system, distribution channels, promotion, research and transportation.

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Accession: 003999891

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