An analysis of regional positioning and its associated food images in French Tourism Regional Brochures
Journal of Travel and Tourism Marketing 14(3/4): 77-96
The present study first aims at identifying the different food images that can be used by tourism advertisers in their promotional material. Secondly, the study aims at investigating how different food images can be used for specific destinations' positioning strategies. The research uses a content analysis to identify the types of food images used in 19 French regional tourism brochures produced for the summer of 2002.