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Competitive restructuring of the dairy products industry - the case of Selita Cooperative



Competitive restructuring of the dairy products industry - the case of Selita Cooperative



Revista de Ciencias Agrarias (41): 171-183



This paper analyses the structural adjustments and the competitive strategies used by Selita Cooperative of dairy products, in the last years. As a methodological approach, it used the Industrial Organization Theory, the Porter's Model and the Theory of the Transaction Costs, with the objective of verifying the adaptation of those adjustments to the current transformations of the economical environment.

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