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Competitive restructuring of the dairy products industry - the case of Selita Cooperative

Competitive restructuring of the dairy products industry - the case of Selita Cooperative

Revista de Ciencias Agrarias (41): 171-183

This paper analyses the structural adjustments and the competitive strategies used by Selita Cooperative of dairy products, in the last years. As a methodological approach, it used the Industrial Organization Theory, the Porter's Model and the Theory of the Transaction Costs, with the objective of verifying the adaptation of those adjustments to the current transformations of the economical environment.

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