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Competitive strategies of small-scale producers in retailer-chain dominated horticulture markets



Competitive strategies of small-scale producers in retailer-chain dominated horticulture markets



Dynamics in chains and networks: Proceedings of the sixth International Conference on chain and network management in agribusiness and the food industry, Ede, 27-28 May 2004: 481-486



Changing market conditions in the food sector have weakened the primary producer's competitive position in the supply chain. The object of this paper is to describe how competitive strategies could be implemented to increase competitive advantages among small-scale primary producers.

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Accession: 004084163

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