+ Site Statistics
+ Search Articles
+ PDF Full Text Service
How our service works
Request PDF Full Text
+ Follow Us
Follow on Facebook
Follow on Twitter
Follow on LinkedIn
+ Subscribe to Site Feeds
Most Shared
PDF Full Text
+ Translate
+ Recently Requested

Competitiveness and consumer preferences of U.S. fruits in Taiwan



Competitiveness and consumer preferences of U.S. fruits in Taiwan



Agribusiness New York 20(4): 433-448



This study utilizes the source-position-performance framework to examine the competitiveness and consumer preferences of U.S. fruits versus Taiwanese fruits in the local markets based on the views of retailers and consumers. Retailers who sell relatively more U.S. fresh fruits over total values of fruit sales favor the characteristics of U.S. fresh fruits. Consumers do not value the relative importance of characteristics of U.S. fresh fruits as much as retailers do. Strategic marketing plans need to be designed for both retailers and consumers to strengthen the acceptance of U.S. fresh fruits. A well-balanced promotion strategy emphasizing the overall superiority of profit-driven characteristics of U.S. fruits may encourage retailers to sell more U.S. fresh fruits. Highlighting information related to price and freshness of U.S. fruits may stimulate consumers to purchase more U.S. fresh fruits.

Please choose payment method:






(PDF emailed within 0-6 h: $19.90)

Accession: 004084167

Download citation: RISBibTeXText

DOI: 10.1002/agr.20022


Related references

Marketing of fruits and consumer preferences in Cyprus. Agricultural Economics Report Cyprus Agricultural Research Institute (42): 9 pp., 2003

Factors affecting consumer preferences for major food markets in Taiwan. Journal of food distribution research 32(1): 97-109, 2001

Consumer preferences for purchase places of organic fruits and vegetables in Turkey. Journal Of Food, Agriculture & Environment: 1, 144-149. Ef, 2010

Determining consumer interests and preferences in the consumer horticultural industry Results of a consumer interest and market survey of garden show attendees. Hortscience 31(4): 700, 1996

Consumer perceptions of meat production: enhancing the competitiveness of British agriculture by understanding communication with the consumer. British Food Journal 107(8): 572-592, 2005

Innovative consumer behaviour for food products? Implications and assessment of a complete multi-stage consumer demand system focused on food which allows for a change in consumer preferences. Agrarwirtschaft 41(11): 330-342, 1992

Consumer habit of the meat industrial products in Hungary Part II Consumer preferences. Elelmezesi Ipar: 8, 251-252, 2008

Consumer preferences and public goods ; a contribution to consumer policy in non-market area. 1978

FDA direct-to-consumer advertising for prescription drugs: what are consumer preferences and response tendencies?. Health Marketing Quarterly 24(1-2): 77-91, 2007

What do consumer surveys and experiments reveal and conceal about consumer preferences for genetically modified foods?. Gm Crops and Food 4(3): 158-165, 2014

Consumer preferences for rice quality characteristics in Accra and the effects of these preferences on price. Agricultural And Food Science Journal Of Ghana: 575-591, 2008

Consumer trade-offs among flame retardance and other product attributes: a conjoint analysis of consumer preferences. Journal of consumer affairser 18(2): 305-316, 1984

Consumer preferences for food safety attributes in fresh apples: market segments, consumer characteristics, and marketing opportunities. Journal of Agricultural and Resource Economics 24(1): 80-97, 1999

Consumer participation in housing: reflecting on consumer preferences. Australasian Psychiatry 18(6): 579-583, 2010

Application of agglomerative hierarchical clustering to identify consumer tomato preferences: influence of physicochemical and sensory characteristics on consumer response. Journal of the Science of Food and Agriculture 86(4): 493-499, 2006