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Non-resident wine tourist markets: implications for British Columbia's emerging wine tourism industry

Non-resident wine tourist markets: implications for British Columbia's emerging wine tourism industry

Journal of Travel and Tourism Marketing 14(3/4): 1-34

This paper describes key travel traits of non-resident visitors to British Columbia's (BC) wine tourism destinations in Canada. It uses data obtained from a survey of 261 visitors conducted between April 1995 and March 1996. It identifies 'Generalist' and 'Immersionist' as being important segments of this market that merit particular attention in future destination management planning and marketing initiatives.

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Accession: 004250319

Download citation: RISBibTeXText

DOI: 10.1300/J073v14n03_01

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