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Reinvigorating the Switzerland of the Middle East: how the Lebanese government can use public relations to reposition the country as a premier tourism destination



Reinvigorating the Switzerland of the Middle East: how the Lebanese government can use public relations to reposition the country as a premier tourism destination



Journal of Hospitality and Leisure Marketing 12(1/2): 135-156



This article proposes a public relations/marketing communication plan to reestablish Lebanon as a premier tourism destination. For years, tourism was a major component of Lebanon's economic growth.

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Accession: 004297327

Download citation: RISBibTeXText

DOI: 10.1300/j150v12n01_09


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