+ Site Statistics
+ Search Articles
+ Subscribe to Site Feeds
EurekaMag Most Shared ContentMost Shared
EurekaMag PDF Full Text ContentPDF Full Text
+ PDF Full Text
Request PDF Full TextRequest PDF Full Text
+ Follow Us
Follow on FacebookFollow on Facebook
Follow on TwitterFollow on Twitter
Follow on LinkedInFollow on LinkedIn

+ Translate

Tourism destination marketing - a tool for destination management? A case study from Nelson/Tasman Region, New Zealand

Tourism destination marketing - a tool for destination management? A case study from Nelson/Tasman Region, New Zealand

Asia Pacific Journal of Tourism Research 10(1): 45-57

Tourism destination marketing is now widely recognized as an essential component in the management of destinations. In harmony with the general marketing literature, which understands marketing as a management tool, some researchers understand destination marketing as a form of 'market-oriented strategic planning' and hence as a strategic approach to place development rather than a promotional tool.

(PDF emailed within 0-6 h: $19.90)

Accession: 004369022

Download citation: RISBibTeXText

DOI: 10.1080/1094166042000330218

Related references

Use of tourism destination channels for destination marketing: a model and case study. Tourism distribution channels: practices, issues and transformations: 298-311, 2001

From destination to destination marketing and management: designing and repositioning tourism products. International Journal of Tourism Research 3(3): 255-257, 2001

Destination country portfolio analysis: the evaluation of national tourism destination marketing programs revisited. Journal of Travel Research 40(3): 287-294, 2002

Sustainable development and tourism destination management: a case study of the Lillehammer region, Norway. International Journal of Sustainable Development and World Ecology 11(4): 410-422, 2004

A destination case study of marketing tourism online: Banff, Canada. Journal of Vacation Marketing 8(2): 155-165, 2002

Destination benchmarking as a strategic management tool - the case of Tyrolean summer tourism. Tourismus Journal 6(3): 291-320, 2002

Tourism destination management company (DMC): a central actor of a destination as a milieu. 2007

Destination marketing on the Internet: a case study of Australian Regional Tourism Authorities. Journal of Tourism Studies 11(1): 11-21, 2000

Entrepreneurship in rural tourism? Australian Landcare programs as a destination marketing tool. Journal of Travel Research 41(2): 206-209, 2002

Tourism destination, development and problems of management: case Lake Memphremagog region. Proceedings of the Second Annual Tourism Management Colloquium: corporate responsibility, tourism product development and the environment, Montreal, Quebec, 25 May 1988: 54-72, 1989

Sports-events, tourism and destination marketing strategies: an Australian case study of Athens 2004 and its media telecast. Journal of Sport Tourism 10(3): 187-200, 2005

Tourism destination marketing management status and prospects in Croatia. Ekonomska Istrazivanja: 2, 99-113, 2008

Tourism destination as a locally embedded system: analogy between tourism destination and industrial district. Tourism Zagreb 51(4): 403-415, 2003

How to promote a cross-border region as a tourism destination - the case study of the Bug Euroregion. Tourism Review 62(1): 34-38, 2007

Destination management: co-operative marketing, a case study of the Port Douglas brand. Tourism in the twenty first century: reflections on experience: 198-221, 2001