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Tourism destination marketing - a tool for destination management? A case study from Nelson/Tasman Region, New Zealand



Tourism destination marketing - a tool for destination management? A case study from Nelson/Tasman Region, New Zealand



Asia Pacific Journal of Tourism Research 10(1): 45-57



Tourism destination marketing is now widely recognized as an essential component in the management of destinations. In harmony with the general marketing literature, which understands marketing as a management tool, some researchers understand destination marketing as a form of 'market-oriented strategic planning' and hence as a strategic approach to place development rather than a promotional tool.

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Accession: 004369022

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DOI: 10.1080/1094166042000330218



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