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Understanding consumers' perceptions of product quality for lighter dairy products through the integration of marketing and sensory information



Understanding consumers' perceptions of product quality for lighter dairy products through the integration of marketing and sensory information



Acta Agriculturae Scandinavica Section C, Economy 1(2): 67-77



Marketing research can subjectively measure consumers' perceptions of a product's extrinsic attributes such as its price, packaging and the product's image. Sensory analysis can objectively measure a product's intrinsic attributes such as its flavour, texture and aroma. This research identified the extrinsic and intrinsic attributes that determined consumer preferences for a range of dairy products.

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Accession: 004375810

Download citation: RISBibTeXText

DOI: 10.1080/16507540410024498



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