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Different approaches to a changing world. As the travel industry undergoes divergence, the UK's big four tour operators show how one size does not fit all. This paper supports Malcolm Preston's global travel leader's panel at the International Hotel Investment Forum, March 6-8th 2006, Berlin



Different approaches to a changing world. As the travel industry undergoes divergence, the UK's big four tour operators show how one size does not fit all. This paper supports Malcolm Preston's global travel leader's panel at the International Hotel Investment Forum, March 6-8th 2006, Berlin



Hospitality Directions Europe Edition (13): 1-8



This paper describes the divergent strategies followed by four UK tour operators (First Choice, TUI/Thomson, Thomas Cook, and MyTravel) in response to two developments: the acceptance of the internet not only as a way of getting information on holidays, flights and hotels, but also as a way for paying for them; and the rise of low-cost airlines and the resulting change in holiday patterns.

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