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Environmentally sustainable food production and marketing: opportunity or hype?



Environmentally sustainable food production and marketing: opportunity or hype?



British Food Journal 108(8): 677-690



Purpose: To identify and analyse the beliefs of value-chain intermediaries regarding the production and marketing of food products conforming to environmentally sustainable standards. Design/methodology/approach? The methodology was in-depth, semi-structured, face-to-face interviews with senior managers of food companies across the value chain.

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Accession: 012786002

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DOI: 10.1108/00070700610682355


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