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Estimating willingness to pay using a polychotomous choice function: an application to pork products with environmental attributes

Estimating willingness to pay using a polychotomous choice function: an application to pork products with environmental attributes

Journal of Agricultural and Resource Economics 31(2): 301-317

Bid data from a Vickrey auction for pork chops with embedded environmental attributes were analyzed. The experimental auctions, with a total of 329 participants, were conducted in six different geographical areas of the USA. It was found that approximately 62% of the participants had a positive WTP for the most "environmentally friendly" package of pork. Thirty percent of the participants had no WTP, and 8% had a negative WTP.

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Accession: 012786552

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DOI: 10.2307/40987320

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