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Ethnicity, gender, and the theory of planned behavior: the case of playing the lottery



Ethnicity, gender, and the theory of planned behavior: the case of playing the lottery



Journal of Leisure Research 38(2): 224-248



This study uses the theory of planned behaviour (TPB) to explain why some people play the lottery, and it examines how the TPB's variables and variable relationships differ due to ethnicity, or gender, or their interaction. A telephone interview conducted in English, Cantonese, and Mandarin resulted in data on the lottery play intentions of 208 Chinese/Canadians (97 males, 111 females) and 220 British/Canadians (112 males, 108 females).

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Accession: 012786745

Download citation: RISBibTeXText

DOI: 10.1080/00222216.2006.11950077


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