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Foreign wine consumption in Australia: the influence of consumer perceptions to foreign cultures on wine choice

Foreign wine consumption in Australia: the influence of consumer perceptions to foreign cultures on wine choice

Journal of Food Products Marketing 12(2): 15-26

Research has shown that while some people favour foreign-sourced products, others prefer to purchase goods made in their own country. From the perspective of the Australian wine market, consumption of wine has been consistently increasing in recent years. While sales of Australian-made wine is booming, sales of imported sources is also increasing in terms of dollar value.

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Accession: 012790491

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