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Attributing blame: exploring the link between fast food advertising and obesity in Australia

Attributing blame: exploring the link between fast food advertising and obesity in Australia

Journal of Food Products Marketing 13(2): 33-46

ISSN/ISBN: 1045-4446

DOI: 10.1300/j038v13n02_03

Australians are getting fatter. In recent times, the contribution of fast food advertising to rising obesity levels has been mooted and concerned stakeholders are currently debating the link. Advertisers are firmly in the firing line. This paper reviews the issues of obesity and fast food advertising, adding to the debate.

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Accession: 013964671

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