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The market for food products in Austria. Structural data for the export of West German food products and drink



The market for food products in Austria. Structural data for the export of West German food products and drink



Der Markt fur Lebensrnittel in Osterreich. Strukturdaten fur den Export westdeutscher Lebensrnittel und Getranke, Bonn-Bad Godesberg, Germany: Arb.-Gemeinsch. Agr.-Export., 122



The analysis contains structural data and hints for the export of food products to Austria: (1) basic facts (population, areas of industrial concentration, indications of buying power, money spent by consumers, development of prices, production of food and luxury goods, imports, food preference and its development); (2) sales methods and structure of trade (structure of food retailing, buying sources, problems concerning resident German producers, licences for alcoholic drinks); (3) advertisement (mass media, transport, direct advertisement, fairs and exhibitions, sales promotion); (4) export to Austria (import flaws, customs, samples and material for advertisement, examples for calculating import duties, laws for foodstuffs); An appendix in three parts contains: tables with basic statistical data, a catalogue of addresses, characteristics of the sales laws. I. D.

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