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The space-sales ratio as a measure of product differentiation

The space-sales ratio as a measure of product differentiation

J. Farm Econ. (Menasha, Wisc.), Feb 46(1): 173-178

DOI: 10.2307/1236481

This paper presents an analytical model which has been used to discover systematic relationships in the complex area of consumer acceptance and product differentiation. A method is developed for quantifying the concept of product differentiation and empirically observing the degree of differentiation of competing brands. The model also provides a basis for assessing the relative importance of 'brand effect' and display exposure as determinants of fluid milk sales in retail food stores.

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