Section 16
Chapter 15,425

Customer satisfaction measurement as a factor of identification of customer satisfaction attributes in case of a food product

Pawowska, B.; Strychalska Rudzewicz, A.

Polish Journal of Natural Sciences, Suppl (4): 223-228


Accession: 015424492

The paper presents the results of own studies on identification and assessment of customer satisfaction attributes that can influence the level of customer satisfaction with a food product in Polish food enterprises covered. The study covered 55 enterprises that declared conducting customer satisfaction measurement.

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