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Direct mail marketing


, : Direct mail marketing. Proceedingsannual convention: 8th 89-93


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Quick, B.L.; LaVoie, N.R.; Morgan, S.E.; Bosch, D., 2016: You've got mail! An examination of a statewide direct-mail marketing campaign to promote deceased organ donor registrations. This study extends previous direct-mail campaigns by evaluating the effectiveness of a marketing campaign promoting organ donation message strategies from the vantage point of organ donors, organ recipients, individuals on the waiting list, or a c...

Lewis, M.Jane.; Ling, P.M., 2015: "Gone are the days of mass-media marketing plans and short term customer relationships": tobacco industry direct mail and database marketing strategies. As limitations on traditional marketing tactics and scrutiny by tobacco control have increased, the tobacco industry has benefited from direct mail marketing which transmits marketing messages directly to carefully targeted consumers utilising ext...

Anonymous, 1995: Making direct mail direct. Indian River Memorial Hospital reaches newcomers with an improved direct mail campaign. New residents moving into a community are prime targets for new physicians and new hospitals. It's the hospital's chance to make a great first impression and establish a long-term relationship. Indian River Memorial Hospital in Vero Beac...

Brown, D., 1984: The case for direct mail marketing. Dental Lab Management Today 1(1): 44-45

D.Llano, M., 1990: Direct mail marketing can help you zero in on prospective patients. Dental Office 10(3): 14-14

Steinfeld B.R.; Tessler S.B., 1986: Targeted direct mail as an element in the donor recruitment marketing mix. Transfusion (Bethesda) 26(6): 586

Liebert M.A., 1985: Marketing biotechnology using public relations advertising and direct mail. Medical Device & Diagnostic Industry 7(3): 96, 98, 100, 102

Brock, B.; Schillo, B.A.; Moilanen, M., 2016: Tobacco industry marketing: an analysis of direct mail coupons and giveaways. Despite marketing prohibitions, tobacco company marketing expenditures in the USA have continued to grow with tobacco companies shifting focus towards point-of-sale-marketing and direct marketing to consumers through the mail and on the web. The p...

Lewis, M.Jane.; Delnevo, C.D.; Slade, J., 2004: Tobacco industry direct mail marketing and participation by New Jersey adults. We examined adult participation in tobacco industry direct marketing (i.e., receipt of direct mail and use of coupons and brand reward programmes) in New Jersey, USA, in 2001. Participation was highest for direct mail. Participation in all 3 forms...

Hampstead, M., 1987: Direct marketing: the mail order business mailing list management. Station bulletin Purdue University Agricultural Experiment Station: 30) 173