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Market research: emerging opportunities and challenges



Market research: emerging opportunities and challenges



Tourism Satellite Account TSA implementation project Enzo Paci papers on measuring the economic significance of tourism 5: 181-201



Twenty years has passed since the Tourism Satellite Account (TSA) concept was first proposed in Canada. It was proposed to address real and perceived problems of credibility and comprehensiveness in tourism statistics. Since then, the World Tourism Organization (WTO) has successfully promoted and promulgated the TSA-RMF (Tourism Satellite Account: Recommended Methodological Framework) as the new international standard to be emulated in improving national tourism statistics.

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