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The great Indian willow trick: cricket nationalism and Indias TV news revolution, 1998-2005

The great Indian willow trick: cricket nationalism and Indias TV news revolution, 1998-2005

International Journal of the History of Sport 24(9): 1187-1199

ISSN/ISBN: 0952-3367

DOI: 10.1080/09523360701448331

The emergence of India as the financial and spiritual heart of world cricket in the 1990s is intrinsically linked to India's satellite TV revolution in the same period. The 1990s began with just one Indian television channel - the state owned Doordarshan - but by 2006, Indian viewers were remote-controlling their way through more than 300 private satellite television channels.

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Accession: 017393616

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