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Trusting, complex, quality conscious or unprotected? Constructing the food consumer in different European national contexts

Trusting, complex, quality conscious or unprotected? Constructing the food consumer in different European national contexts

Journal of Consumer Culture 7(3): 379-402

In the new European food policy following the BSE crisis, the consumer is called upon to take an active and responsible role. But in the political and organizational restructuring processes following the European Union policy, diverse constructions of the food consumer can be identified in different national contexts.

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Accession: 017566559

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DOI: 10.1177/1469540507081629

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