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Destination brand personality: visitor perceptions of a regional tourism destination


Destination brand personality: visitor perceptions of a regional tourism destination



Tourism Analysis 12(5/6): 419-432



ISSN/ISBN: 1083-5423

DOI: 10.3727/108354207783227948

Despite a growing body of work on destination branding in general, particularly at a country or nation level, there has been little investigation of whether or not tourists do attribute brand personality characteristics to tourism destinations and whether or not tourists' perceived self-image and the "brand personality" of destinations are related.

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Accession: 018496846

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