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Changes in food retailing in Asia: implications of supermarket procurement practices for farmers and traditional marketing systems


Changes in food retailing in Asia: implications of supermarket procurement practices for farmers and traditional marketing systems



Occasional Paper Agricultural Management, Marketing and Finance, FAO 8: 35 pp



This paper investigates the issue of modern agri-food systems organization and its effects on fruit and vegetable farmers and traditional marketing systems in Asia. There has been a significant growth in the number of supermarkets and convenience stores in Asia. While there is evidence that consumers still prefer to buy fresh produce in traditional markets, supermarkets are gradually increasing their market share for fruits and vegetables.

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