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'Making the case' for using the case method in sport management education



'Making the case' for using the case method in sport management education



International Journal of Sport Management and Marketing 4(2/3): 146-164



The case method has been a staple of management education for more than a century. However, despite its prevalence in business schools around the world, the case method has been relatively underutilised by the members of the sport management academy for the instruction of their classes. This paper is intended to highlight the virtues of case pedagogy and encourage its use within sport management education, as Zeigler did nearly 50 years ago.

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Accession: 022130511

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DOI: 10.1504/ijsmm.2008.018646


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