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A difference that makes a difference: young adult smokers' accounts of cigarette brands and package design

Tobacco Control 17(2): 118-122

A difference that makes a difference: young adult smokers' accounts of cigarette brands and package design

Objective: To explore young adult smokers' construction of meaning and identity in accounts of cigarette brands and cigarette package design, and the processes by which positive associations with a brand may be reinforced and sustained. Methods: Qualitative in-depth interviews with 21 smokers aged 18-23 in Norway, where advertising for tobacco has been banned since 1975.

Accession: 029643062

PMID: 18303087

DOI: 10.1136/tc.2007.021592

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