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Food tourism as a viable market segment its all how you cook the numbers



Food tourism as a viable market segment its all how you cook the numbers



Journal Of Travel & Tourism: 2, 137-148



This study examines whether food is a special interest or mainstream tourism product. Much of the research on special interest tourism examines the activity in isolation of the broader suite of products available in the destination mix. Such a myopic approach may produce impressive looking numbers, but may not define viable market segments.

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Accession: 031483392

Download citation: RISBibTeXText

DOI: 10.1080/10548400802402404



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