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A new approach to product set selection and segmentation in preference mapping

A new approach to product set selection and segmentation in preference mapping

Food Quality And Preference: 2, 188-196

A common problem in food product development is to identify the consumers' drivers of liking and to understand in what way they relate to the acceptance data. Usually, one will also be interested in identifying segments of consumers. The main objective of this study was to investigate the use of fuzzy clustering within the area of preference mapping when different consumer groups test different sets of products.

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Accession: 034300645

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DOI: 10.1016/j.foodqual.2009.05.007

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