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Testing the impact of a promotional video on destination image change application of China as a tourism destination



Testing the impact of a promotional video on destination image change application of China as a tourism destination



International Journal Of Tourism Research: 2, 116-133



This study empirically examines the potential effects of a promotional video on the image change of China as a travel destination. The analysis is based on an experimental study conducted among young, international short-term employees in the USA.

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Accession: 035837139

Download citation: RISBibTeXText

DOI: 10.1002/jtr.738



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