Section 36
Chapter 35,895

The impact of customer-to-customer interaction on cruise experience and vacation satisfaction

HuangJue; Hsu,C.H.C.

Journal Of Travel Research: 1, 79-92


ISSN/ISBN: 1552-6763
DOI: 10.1177/0047287509336466
Accession: 035894889

While the role of customer-to-customer (C2C) interaction in shaping service experience has been recognized in the services marketing literature, empirical examination of this issue is limited. Similarly, investigation of tourists' social contacts has mainly focused on the tourist-local community and tourist-service personnel dyads, while much less is known about tourist-to-tourist interactions.

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