The impact of customer-to-customer interaction on cruise experience and vacation satisfaction
HuangJue; Hsu,C.H.C.
Journal Of Travel Research: 1, 79-92
2010
ISSN/ISBN: 1552-6763
DOI: 10.1177/0047287509336466
Accession: 035894889
While the role of customer-to-customer (C2C) interaction in shaping service experience has been recognized in the services marketing literature, empirical examination of this issue is limited. Similarly, investigation of tourists' social contacts has mainly focused on the tourist-local community and tourist-service personnel dyads, while much less is known about tourist-to-tourist interactions.
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