+ Site Statistics
+ Search Articles
+ PDF Full Text Service
How our service works
Request PDF Full Text
+ Follow Us
Follow on Facebook
Follow on Twitter
Follow on LinkedIn
+ Subscribe to Site Feeds
Most Shared
PDF Full Text
+ Translate
+ Recently Requested

Opportunities for improving the nation's health through collaboration with the mass media

Opportunities for improving the nation's health through collaboration with the mass media

Public Health Reports 105(3): 219-223

Understanding the mass media is a prerequisite to gaining the cooperation of those who control access to media time and space to improve the coverage of health issues about which the public needs, and often wants, to know. To address the complexities of the mass media and how they influence the public's health, a group of Public Health Service agencies, foundations, and research institutions collaborated to review recent changes in the mass media and public health sectors and to recommend steps for increased interaction. These included broadening strategies to include paid advertising, media advocacy, and other tactics beyond public service campaigns; increasing awareness within the public health sector of the media's perspective on health; working collaboratively with media professionals and organizations, including the minority media; and developing guidelines for public-private sector partnerships. These recommendations, and factors affecting the roles of the media and public health communities in informing the public about health, are described in this paper. A complete discussion of these recommendations and related issues can be found in "Mass Media and Health," edited by Caroline McNeil and Elaine Bratic Arkin, a forthcoming publication of the Office of Disease Prevention and Health Promotion, Public Health Service.

Please choose payment method:

(PDF emailed within 0-6 h: $19.90)

Accession: 040871237

Download citation: RISBibTeXText

PMID: 2113678

DOI: 10.2307/4628861

Related references

Family physicians in the child health care workforce: opportunities for collaboration in improving the health of children. Pediatrics 118(3): 1200-1206, 2006

Social media in primary health care: opportunities to enhance education, communication and collaboration among professionals in rural and remote locations: did you know? Practical practice pointers. Australian Journal of Rural Health 21(2): 132-134, 2013

Communicating health research through the mass media: constraints and opportunities. African Journal of Health Sciences 2(3): 327-330, 1995

Improving relations between mental health agencies and the mass media. Hospital and Community Psychiatry 22(6): 183-185, 1971

Opportunities for collaboration between academia and industry Improving your chances of funding. Pharmaceutical Research (New York) 12(9 Suppl. ): S211, 1995

Physicians' exposure to health topics through mass media: An avenue for improving the dietitian's image. Journal of the American Dietetic Association 71(5): 505-509, 1977

Nurse-midwife and physician collaboration: improving opportunities to work towards a healthier Wisconsin. Wisconsin Medical Journal 96(6): 25-29, 1997

Improving the view of Scotland's health: the impact of a public health observatory upon health improvement policy, action and monitoring in a devolved nation. Public Health 124(5): 259-264, 2010

Nation-wide research on current status and related factors for collaboration with occupational health services by public health nurses working for municipalities: comparison between major cities and other communities. Japanese Journal of Public Health 57(9): 771-784, 2010

The evolving role of public health in an era of health care reform: opportunities for collaboration. College Review 13(2): 85-99, 1996

The Health Services Administration: improving the access to health care of the nation's underserved. Public Health Reports 93(6): 637-641, 1978

Disparity in our nation's health: improving access to oral health care for children. New York State Dental Journal 66(9): 34-37, 2000

Improving the health of the nation: HRSA's mission to achieve health equity. Public Health Reports 129(Suppl. 2): 3-4, 2014

Children's Health, the Nation's Wealth: Assessing and Improving Child Health. Ambulatory Pediatrics 5(3): 131-133, 2005

Improving health, improving lives: impact of the African Youth Alliance and new opportunities for programmes. African Journal of Reproductive Health 11(3): 18-27, 2007