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The third stage of hospital long-range planning: the marketing approach

The third stage of hospital long-range planning: the marketing approach

Health Care Management Review 5(3): 7-15

Today most hospital administrators are convinced they should implement long-range planning. The marketing approach to long-range planning is an effective strategy that is consumer oriented. It starts the planning process with the consumer, letting the consumer's needs and wants guide the organization's planning.

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Accession: 044765515

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PMID: 7419396

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