+ Site Statistics
+ Search Articles
+ Subscribe to Site Feeds
Most Shared
PDF Full Text
+ PDF Full Text
Request PDF Full Text
+ Follow Us
Follow on Facebook
Follow on Twitter
Follow on LinkedIn
+ Translate
+ Recently Requested

Ambulatory surgery marketing to primary care physicians

Ambulatory surgery marketing to primary care physicians

Journal of Ambulatory Care Management 17(3): 37-43

The leaders of health care organizations across the country are facing significant pressure to improve the quality of their services, reduce operating costs, and adjust to decreases in reimbursement. Survival of a surgery center is achieved when physicians work together to decrease their vulnerability to outside forces and increase their ability to reach desired objectives. Improved communication, operational efficiency, and cost effectiveness are the strategic imperatives. As competition for patient referrals increases among providers, in the midst of a national trend, a surgery center marketing program must be well organized and carefully designed to meet the needs of all its customers. A surgery center that can strategically place itself as a critical link between the surgical specialist and the gatekeeper will survive and prosper in the current health care world.

(PDF emailed within 0-6 h: $19.90)

Accession: 045212123

Download citation: RISBibTeXText

PMID: 10171937

DOI: 10.1097/00004479-199407000-00007

Related references

Tympanometry interpretation by primary care physicians. A report from the International Primary Care Network (IPCN) and the Ambulatory Sentinel Practice Network (ASPN). Journal of Family Practice 49(10): 932-936, 2000

Investor-owned ambulatory care walk-in centers: how have primary care physicians responded?. Journal of Health Care Marketing 11(3): 61-68, 1991

Do primary care physicians coordinate ambulatory care for chronic disease patients in Canada?. Bmc Family Practice 15(): 148-148, 2015

Primary care teaching physicians' losses of productivity and revenue at three ambulatory-care centers. Academic Medicine 66(6): 348-353, 1991

Drug utilization in office visits to primary care physicians: National Ambulatory Medical Care Survey, 1980. Advance Data: 1-16, 1982

PSA testing utilization by urologists and primary care physicians Data from the 2000 National Ambulatory Medical Care Survey. Journal of Urology 171(4 Supplement): 34, April, 2004

Ambulatory elderly patients of primary care physicians: functional, psychosocial and environmental predictors of need for social work care management. Social Work in Health Care 22(3): 1-20, 1996

Confidence of primary care physicians to perform ambulatory procedures. JGIM 13(SUPPL 1): 79, April, 1998

Clinical practice characteristics of osteopathic and allopathic primary care physicians at academic health centers: results from the National Ambulatory Medical Care Survey. Academic Medicine 84(6): 744-750, 2009

Hospitals gradually will start marketing primary care physicians to the public. Modern Healthcare 17(8): 78, 81-78, 81, 1987

Interpretation of 24h ambulatory blood pressure monitoring by primary care physicians. Revue Medicale Suisse 5(218): 1876-1880, 2010

Sexual history taking in the ambulatory setting by primary care physicians. Clinical Research 37(2): 821A, 1989

Confidence of academic primary care physicians to teach ambulatory procedures. Journal of Investigative Medicine 46(7): 267A, Sept, 1998

Primary care physicians as gatekeepers in managed care. Primary care physicians' and dermatologists' skills at secondary prevention of skin cancer. Archives of Dermatology 132(9): 1030-1038, 1996

Integrating primary care and specialty physicians in the operations of ambulatory satellite facilities. Ambulatory Outreach: 10-13, 1999