Do Marketing Objectives Affect Marketing Efficiency? a Case Study of DATES MARKETING IN SAUDI ARABIA. Journal of Experimental Biology and Agricultural Sciences 5(5): 673-683, 2017
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Marketing specialty hospitals in the 1990s: making patients the best marketing spokespeople. Hospital Materiel Management Quarterly 13(2): 18-21, 1991
Hospital marketing: characterization of marketing actions in private hospitals in the city of São Paulo - Brazil. World Hospitals and Health Services 46(4): 30-33, 2011
Applying marketing channel theory to food marketing in developing countries: vertical disintegration model for horticultural marketing channels in Kenya. Agribusiness New York 17(2): 227-241, 2001
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Keynote paper From marketing mix to relationship marketing - towards a paradigm shift in marketing. Management Decision 35(4): 322-339, 1997
"Gone are the days of mass-media marketing plans and short term customer relationships": tobacco industry direct mail and database marketing strategies. Tobacco Control 25(4): 430-436, 2017
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Sheep marketing in Wales. A base-line study of existing policy and marketing arrangements, with recommendations for policy initiatives and marketing improvements. Sheep marketing in Wales A base line study of existing policy and marketing arrangements, with recommendations for policy initiatives and marketing improvements: 292, 1984
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Linking credit with marketing: a quantitative assessment of the effect of credit on the marketing operations of the Western Nigeria co-operative produce marketing unions. Eastern African Journal of Rural Development 12(1/2): 107-118, 1979
Recent developments in agricultural marketing in Taiwan. A. Marketing improvements and economic development. B. Circulation of marketing information about farm products in Taiwan. Extension Bulletin, ASPAC Food and Fertilizer Technology Center, Taiwan (192): 22, 1983
Central marketing for foodstuffs in the Federal German Republic. Vol.I Economic policy aspects of a new instrument of agricultural marketing policy. Vol.II Putting into effect of the marketing promotion efforts through the CMA. Giessener Schriften zur Agrar und Ernahrungswirtschaft, Giessen Universitat (2; 3): 213; 114, 1972