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Hospitals promote websites as 'ultimate' resource. Information key to luring online users to hospitals' websites



Hospitals promote websites as 'ultimate' resource. Information key to luring online users to hospitals' websites



Profiles in Healthcare Marketing 13(6): 9-14



Health care marketers are charting a rise in inquiries as a result of catchy, colorful and informative web sites. Information is the key to attracting online users to hospital web sites.

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Accession: 046274156

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PMID: 10174497


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