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Hospitals signing onto data bases to help set sights as they target potential patients

Hospitals signing onto data bases to help set sights as they target potential patients

Modern Healthcare 21(48): 46

Hospitals are beginning to improve the focus of their marketing efforts by using information they already have--from billing records, physician referrals and patient visits to urgent-care centers. Such data bases help spot potential repeat customers. Tactical marketing has been practiced in other industries for years, but it's relatively new to healthcare.

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Accession: 046274298

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PMID: 10115260

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