+ Site Statistics
References:
54,258,434
Abstracts:
29,560,870
PMIDs:
28,072,757
+ Search Articles
+ Subscribe to Site Feeds
Most Shared
PDF Full Text
+ PDF Full Text
Request PDF Full Text
+ Follow Us
Follow on Facebook
Follow on Twitter
Follow on LinkedIn
+ Translate
+ Recently Requested

Hospitals woo patients with slick marketing



Hospitals woo patients with slick marketing



Management Review 78(6): 32-3, 35




(PDF emailed within 1 workday: $29.90)

Accession: 046274523

Download citation: RISBibTeXText

PMID: 10293894


Related references

Marketing specialty hospitals in the 1990s: making patients the best marketing spokespeople. Hospital Materiel Management Quarterly 13(2): 18-21, 1991

Beyond brochures. Health care marketing today is about more than slick ads. It's about engaging with communities. Marketing Health Services 31(4): 8-11, 2012

Following the tracks of marketing dollars. Database marketing gives three hospitals a marketing edge. Profiles in Healthcare Marketing: 2-13, 1992

Effects of slick vs non-slick bunk management on intake, performance, and carcass merit responses by finishing beef steers. Journal of Dairy Science 86(Supplement 1): 347, 2003

Rationale and implementation of the SLICK project: Screening for Limb, I-Eye, Cardiovascular and Kidney (SLICK) complications in individuals with type 2 diabetes in Alberta's First Nations communities. Canadian Journal of Public Health 97(3): 241-247, 2006

Hospitals should adopt marketing plans that target both physicians and patients. Modern Healthcare 18(3): 36-36, 1987

Hospital marketing: characterization of marketing actions in private hospitals in the city of São Paulo - Brazil. World Hospitals and Health Services 46(4): 30-33, 2011

Hospitals turning to bold marketing to lure patients and stay in business. Wall Street Journal 59(230): 14-14, 1979

Marketing circles can help hospitals satisfy patients, boost staff morale. Modern Healthcare 14(13): 192-194, 1984

Atmospherics, the marketing concept, and a marketing tool for hospitals. Journal of Hospital Marketing 6(1): 37-51, 1990

One HIPAA positive. Hospitals can target marketing based on patients' health background. Modern Healthcare 31(6): 24-24, 2001

Slick suturing for impatient patients. Pediatric Dermatology 15(1): 62-64, 1998

Health care marketing: doctors to patients and hospitals to doctors. Journal of Hospital Marketing 11(1): 65-80, 1995

Hospitals marketing. Health Estate Journal 45(5): 22-24, 1991

The future of specialty hospitals, and lying-in hospitals in particular. Hospitals with specialized interests, if not merged into general hospitals, must affiliate closely with other hospitals in ambulatory, diagnostic, special care, and emergency room services. Rhode Island Medical Journal 49(1): 47-50, 1966