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How patients evaluate the quality of ambulatory medical encounters: a marketing perspective

How patients evaluate the quality of ambulatory medical encounters: a marketing perspective

Journal of Health Care Marketing 10(1): 6-15

Quality is becoming an important issue in marketing ambulatory medical services. Based on an empirical study, this article examines how consumers evaluate the quality of medical encounters and how providers can influence patients' perceptions of quality.

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Accession: 046280655

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PMID: 10104016

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