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How physician networks are selling themselves



How physician networks are selling themselves



Marketing Health Services 19(1): 30



A growing number of physicians are creating discount networks due to the anger they feel about their loss of professional autonomy and financial compensation to managed care. They are seeking a niche among patients who lack adequate health insurance coverage or are dissatisfied with their plans. To win patients, the physician networks are marketing services that are deeply discounted.

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Accession: 046280733

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PMID: 10351396


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