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Marketing and logistical strategies for continuing education programs



Marketing and logistical strategies for continuing education programs



Mobius 7(2): 32-39



Knowledge of market behavior and use of marketing strategies assist the continuing education department to increase its market share and attract a return audience. Market-oriented strategies involve defining the targeted audience and marketable topics, analyzing market behavior in terms of factors such as time, cost and location of conferences, and developing an effective program advertisement strategy.

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Accession: 046624534

Download citation: RISBibTeXText

PMID: 10282825

DOI: 10.1002/chp.4760070207


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