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Marketing health care to employees: the structure of employee health care plan satisfaction



Marketing health care to employees: the structure of employee health care plan satisfaction



Journal of Health Care Marketing 13(3): 34-46



Providing cost-contained comprehensive quality health care to maintain healthy and productive employees is a challenging problem for all employers. Using a representative panel of metropolitan employees, the author investigates the internal and external structure of employee satisfaction with company-sponsored health care plans. Employee satisfaction is differentiated into four meaningful groups of health care benefits, whereas its external structure is supported by the traditional satisfaction paradigms of expectation-disconfirmation, attribution, and equity. Despite negative disconfirmation, employees register sufficiently high health care satisfaction levels, which suggests some useful strategies that employers may consider implementing.

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Accession: 046624661

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PMID: 10129814


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