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Members program targets the senior market

Members program targets the senior market

Health Care Strategic Management 6(2): 4-8

Senior membership programs offer hospitals an opportunity to achieve strategic positioning among older adults, the highest users of health-care services. Initially, older consumers are linked with the hospital through a variety of services. Over the long term, the hospital expects to gain financially as members use inpatient and other services.

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Accession: 046661139

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PMID: 10286205

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