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Nursing home selection: replication, decision recency and strategic implications

Nursing home selection: replication, decision recency and strategic implications

Health Marketing Quarterly 10(1-2): 185-208

This work replicates the essence of prior studies of nursing home selection while paying particular attention to differences between recent and nonrecent decision makers. A number of strategic implications are presented for the marketing of a nursing home along the dimensions that are critical to consumers.

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Accession: 046836200

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PMID: 10124789

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