+ Site Statistics
+ Search Articles
+ PDF Full Text Service
How our service works
Request PDF Full Text
+ Follow Us
Follow on Facebook
Follow on Twitter
Follow on LinkedIn
+ Subscribe to Site Feeds
Most Shared
PDF Full Text
+ Translate
+ Recently Requested

Physician awareness of prescription drug costs: a missing element of drug advertising and promotion

Physician awareness of prescription drug costs: a missing element of drug advertising and promotion

Journal of Family Practice 36(1): 33-36

Although the cost of prescription drugs is recognized as an important facet of health care expenditures, many physicians are purportedly unaware of actual drug costs. To test this hypothesis, we surveyed physician awareness of the cost of 20 actively marketed prescription drugs. A questionnaire listing four possible cost categories for each drug was administered to 305 registrants of a 5-day family medicine continuing education course. Ninety-two physicians completed the questionnaire. Only one, a 40-year-old, board-certified physician who had been in practice for 3 years, answered 70% of questions correctly. The average score for the other participants was 37% (range 0% to 75%). The majority of physicians questioned could not accurately identify the price range of commonly prescribed drugs. We recommend drug cost disclosure in drug advertising to help address this problem.

Please choose payment method:

(PDF emailed within 1 workday: $29.90)

Accession: 046984691

Download citation: RISBibTeXText

PMID: 8419501

Related references

Asymmetric responsiveness of physician prescription behavior to drug promotion of competitive brands within an established therapeutic drug class. Health Marketing Quarterly 28(2): 133-154, 2011

The federal regulation of prescription drug advertising and promotion. JAMA 264(18): 2409-2415, 1990

Effects of physician report cards, knowledge of drug prices, and financial incentives in prescription drug costs. Journal of Managed Care Pharmacy 9(4): 368, 371, 2003

Regulation of prescription drug promotion: direct-to-consumer advertising. Clinical Therapeutics 20 Suppl C: C86-C95, 1999

Awareness of and attitudes toward direct-to-consumer prescription drug advertising among young adults. Health Marketing Quarterly 31(3): 231-245, 2015

The Role of the Federal Trade Commission in Regulating Non-Prescription Drug Advertising and Promotion. Journal of Drug Issues 22(2): 265-276, 1992

Drug promotion, scientific promotion, and conflict of interest. On the royal decree 1416/1994, which regulates drug advertising. Gaceta Sanitaria 9(49): 273-275, 1995

Use physician education to cut prescription drug costs. Capitation Management Report 6(7): 100-3, 97, 1999

Physician's use of the Guide to Prescription Drug Costs: an exploration. Drug Intelligence & Clinical Pharmacy 16(11): 874-875, 1982

Impact of prescription card service and mail-order drug programs on employers' prescription drug costs. Benefits Quarterly 10(4): 21-30, 1993

Structure of prescription drug benefit may help Medicare beneficiaries budget prescription drug costs more effectively. Findings Brief 4(5): 1-3, 2002

Consumer's Regulatory Knowledge of Prescription Drug Advertising and Health Risk Awareness: The Moderating Role of Risk Information Prominence. Health Communication 2019: 1-11, 2019

Planning In The Food And Drug Administration For Regulation Of Prescription Drug Advertising. Current Therapeutic Research, Clinical and Experimental 7: 332-336, 1965

Rational and emotional appeals in prescription drug advertising: study of a weight loss drug. Ciencia and Saude Coletiva 13(Suppl.): 651-662, 2011

Prescription drug advertising: is it a driving force on drug pricing?. North Carolina Medical Journal 64(6): 289-291, 2004