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Primary care referral management: a marketing strategy for hospitals

Primary care referral management: a marketing strategy for hospitals

Journal of Health Care Marketing 10(2): 62-65

With increasing competition among hospitals, primary care referral development and management programs offer an opportunity for hospitals to increase their admissions. Such programs require careful development, the commitment of the hospital staff to the strategy, an integration of hospital activities, and an understanding of medical practice management.

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Accession: 047071304

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PMID: 10105200

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