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Refreshing campaign aims to revive rehab referrals. Staten Island University Hospital reinforces rehab credentials

Refreshing campaign aims to revive rehab referrals. Staten Island University Hospital reinforces rehab credentials

Profiles in Healthcare Marketing 18(1): 20

Staten Island University Hospital, Staten Island, N.Y., runs a campaign to REinforce its REcognition as an excellent Rehabilitiation center. Radio and print ads reach a large community, while a direct mail campaign targets hospital social workers and discharge personnel with fun-loving, RElated gifts.

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Accession: 047206905

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PMID: 11833237

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