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Stretching the managed care dollar in the new millennium: the practice of detailing primary care physicians



Stretching the managed care dollar in the new millennium: the practice of detailing primary care physicians



Managed Care Quarterly 10(2): 18-23



Pharmaceutical expenditures in this country are on the rise and the increase is expected to continue at double-digit rates in the foreseeable future. This study focuses on the ways in which the managed care industry can impact pharmaceutical costs through peer-to-peer data sharing or academic detailing. Making use of analysis in conjunction with a major Midwestern Health Maintenance Organization, we evaluate the immediate impacts of academic detailing efforts, and find it to have a substantial mitigating impact on pharmaceutical trends. Moreover, we find academic detailing to be cost-effective means of altering physician-prescribing behavior.

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Accession: 047449366

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PMID: 12148477


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